Project: Website redesign
Client: CGT Catapult
Agency: Furthermore
What I worked on: User Experience, Workshop Facilitation, User Testing, Interaction Design & Visual Design.
Cell and Gene Therapy Catapult is an organization that helps companies and researchers across the world translate early stage research into commercially viable and investable therapies, yet they had a website that was a complete mess, no structure, and not responsive cross platform.
We were tasked to redefine their online present and created a website that was functional, easy to navigate and really highlighted the progressive work they're doing, take a look at the site here.
THE PROCESS
We worked in sprints and started off with an understanding phase, working together with the client to define their vision, roadmap and made a competitor landscape workshop to understand the industry standard and see where we could innovate and improve.
As we stepped into the discover phase we held empathy mapping and customer journey framework sessions to define who their target audience are and how we could reach them. Based on the maps we created hypotheses and insights that we then had a series of quick sketching sessions around to form an understanding of how we could lay out and build up the site.
From the sketches and wireframes, we created a low-fi prototype that we tested both online with industry professionals and through a guerrilla user testing session at one of London's leading industry event.
After user testing session we went back and iterated on our design, validated our hypotheses and by following their existing style guide we built out the site based on users feedback.
THE RESULT
We addressed urgent issues and created a site with a simple navigation, a clear structure and really let the content and research the CGT are performing be at the center.The website we delivered was well received and appreciated by both the client and their users. The amount of articles shared and discussed from the site has increased and we hope to see CGT Catapult to be one of the sites where people in the industry comes for the latest, and most accessible, news. View the full site here.
